Business and Brews Update from Derrick Dec 4, 2012
First off I'm sure everyone wants an update on The Big Decision and what's happening with the ownership here. I'm happy to report that Dead Frog is 100% owned by my wife and I for the first time in 5 years. We bought out our previous partners and passed on The Big Decision deal in order to have the freedom to brew the beer we want to and to build the company based on the vision it was founded on.
Before the buyout and passing on The Big Decision we sat down with the key staff here and talked about the direction we wanted to take and what we wanted to create. The resounding response was we wanted make the amazing beer with no limits on what we can create. This wouldn't have been possible in our partnership at the time and wouldn't have been possible if we accepted The Big Decision so we chose the third option, own the company 100% ourselves. It wasn't easy to make happen but it was the best thing for the beers we create and the people who create it.
The first thing we did was put together a new brew team and gave them the go ahead to create the best beer possible with the best ingredients they could find and all the time they needed. The first beer the new brew team put out was the Fearless IPA. We're ecstatic with the beer and it's receiving great reviews from the Craft Beer community. The reviews and reception of the Fearless mean the world to us here and helps motivate us to keep upping the ante and bringing amazing beers to the market.
We've got a second beer from the new brew team hitting shelves this week, The Winter Beeracle. We've put out the Christmas Beeracle in the past but this is a new name and new recipe. It goes along with the new direction of the company and is a big, bold, true Winter Warmer. It's got a strong malt base with a hint of sweetness, and 7.5% alcohol with nice warmth to beat the cold.
We're working on more new brews and we'll get them out as soon as they're ready. It's an exciting time here; this is the first time that we've had the resources and opportunity to create anything and everything we can think of. Our plan is to keep putting out great beers in established styles like the Fearless IPA and Winter Ale, and to start putting out cutting edge styles that will wow the craft beer world.
We're also planning a relaunch of Dead Frog for Spring 2013. The relaunch will be a complete reintroduction of Dead Frog that includes revised recipes, new packaging, and some new 341ml brews.
Cheers to everyone who enjoys our beers. We're happy to be able to focus 100% on making the best beer possible and hope you come on the ride for the next 6 months.
If anybody has any questions or wants more information give me a call on my cell phone at 604-835-2754 or email me at firstname.lastname@example.org. I'd love to hear from everyone.
Posted by Derrick Smith